Publishers

We realize your web site is first and foremost a reflection of you. You’re proud of it. You’ve spent many long hours over a long period of time building it. You’re not about to deface your site with random, ugly advertising. And even if you did consider accepting some form of advertising, it would only ever happen under the following conditions:

you would only allow relevant ads
you would only allow ads from quality advertisers, no ‘check your credit rating’ type of offers
your site is outstanding, you expect to be compensated appropriately. You expect much higher than normal pay structure
You must be able to veto any advertiser
You refuse to be locked into any specific advertiser, or have conditions placed on you, as your web site’s content comes first.

We provide all of that and more! In some cases the publishers we work with initially had the attitude that ‘I don’t take advertising of any sort’. Well, we hope that you’d consider changing that approach to being ‘I don’t take advertising of any sort, unless you meet all of the above criteria’. We’ll do all of that AND provide you payouts that make it worth your while to participate.

Here’s what we provide our publishers:

Only top quality, reputable advertisers.
You retain the ability to veto any specific advertiser
No contract. All advertising is done on a month by month basis.
High payouts. Our advertising rates are competitive with large online presences but we compete on quality (that’s you) not price. We only work with advertisers who are able to afford premium advertising on premium financial websites. You can expect to earn many times more than you are earning right now or from your other advertising options.
Easy CPM basis. Simply show your ads and receive payment based on the volume of your pageviews. The more readers you have, the more income you receive
Payment each month, no minimum. Payments are paid by Canadian cheque, drawn on a Canadian bank.
No contract. Start any time. Stop any time. No obligation, no commitment.
We handle the ad serving. You simply cut and paste our code into your website and our system handles the rest
Non-exclusive. You may display other ads, without restriction from us
You may display the ads wherever you like, without restriction from us
We handle all the advertising and sales. You no longer need to figure out where to get the best rates and top quality advertisers. We have professional sales staff inhouse and all the support advertisers expect, like toll free access to support and sales staff, regular office hours, credit card payment ability and professional billing and invoicing.

There are a few short restrictions and fine print items we need to mention. These are just clarifications, or requirements necessary to ensure we only accept top quality web publishers:

Payment for each month will be mailed to you within 30 days of the end of the month. For example, we will mail you your cheque for April advertising, within 30 days of the end of April. You will only receive payment for advertising which we are able to sell and serve.
10% of advertising will be provided to advertisers at no charge. This is intended to cover any potentially invalid pageviews. As our publishers are handpicked, we expect there to be virtually no invalid pageviews, however this policy lets us keep our advertisers happy without a lot of work and expense.
We may reserve up to 10% of page views to promote the ad network. Ads of the type ‘Advertise here, FinanceAds.ca’ or similiar. This is beneficial to both of us, as some advertisers will be reading your site - and while they wouldn’t contact you individually, will contact a firm such as ours. In any case, no revenue is received by us for these ads and as a result no payout will be provided for these ads. We may also fill unused inventory with these ads.
Your blog should have a minimum of either 10,000 unique visitors or 100,000 pageviews monthly. Advertisers are expecting to advertise on well known, well read websites.
We do not accept blogs who accept paid blog postings.
We do not accept publishers who’s primary source of traffic is paid advertising such as PPC.
We may cease providing advertising at any point, without notice. You will be then entitled to a final payout of whatever is due to you at that time, within 30 days of the end of the current month.
Our payouts are based on a revenue share model. As a result, we are not able to provide payment for any ads displayed for which we did not collect or receive payment.

A few other quick points; we attempt to place few to no restrictions on your site. However our advertisers are paying a premium to you and expect a premium service. Thus we would ask that you consider the following (these are most of the factors we would consider should we ever decline to provide our service to a publisher):

You may place the advertising where ever you prefer on your site. However bear in mind that advertisers expect and are paying for strong placement. We need to be able to point to your site to show advertisers where there sites are being displayed. Placing banner ads at the bottom of the page or in areas where they’re not going to be visible means we have to explain to the advertisers why they’re paying premium rates. We’d rather not have that conversation. So be fair in your ad placement. Consider where you’d expect to see your ads if you were paying top dollar. This allows us to keep pricing where it should be, which means higher payouts to you.
You may run other ads, without restriction. However if you’re running too many ads from other services that our advertisers feel their ads are being buried in the mix then we have to again explain to advertisers why they’re paying premium rates to have their ad swamped in a sea of advertising. We don’t demand or even expect exclusivity, but we hope that the higher payments we provide will have you tend more towards that ideal than away from it. Again, keeping the advertisers happy with quality advertising means we all win, you specifically with higher payouts.
In other words, keep the advertisers happy and we all win.

Ready to go? Have questions? You can call us toll free at 866.779.1499 (ask for glenn) or by email to glenn@financeads.ca. Let’s get started making you decent money for all your hard work!